Joel Abraham is the Chief Executive Officer of the Fijian Competition and Consumer Commission (FCCC), an independent statutory body established to promote effective competition, an informed market, encourage fair trade, and protect customers and businesses from restrictive practices.
Mr Abraham has extensive business and public sector experience and his dedication to consumer welfare is evident throughout his career in advocating for consumer rights and protections. His leadership at FCCC has been marked by a proactive approach to addressing consumer concerns, ensuring transparency in business transactions, and enhancing consumer education.
Under his guidance, FCCC has launched impactful initiatives to empower consumers and has also been recognised with accolades such as the National Green Sustainability Awards, Presidents Award for Business Excellence, 3 Gold star Quality awards, National Diversity and Inclusion award, and Employer of Choice for Women in Business.